After adjusting target audiences and using first-party data, I improved engagement on a paid social campaign by 16%.
Tools: Facebook Ads, Facebook Datasets, Google Analytics
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Pinterest ads optimization
By restructuring targeting toward intent-based discovery, I drove stronger engagement and lower acquisition costs, proving that Pinterest can work as…
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Increased ROAS by 17% on the same budget
A local attraction needed more ticket sales. After adjusting their budgets and targeting other local destinations, I added ticket sale…
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Blended data in a business intelligence dashboard
Using a data aggregator, I blended several data sources to give an e-commerce company better insight into monthly and quarterly…
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