Alec Kirby

Alec Kirby

digital Marketing Professional

Executive Summary

Motivated and results-oriented marketing manager with 10+ years of experience driving operational growth, strengthening brand reputation, and deepening stakeholder engagement across consumer industries. Highly skilled in managing creative omnichannel campaigns, driving organizational change, and optimizing operations by developing emerging marketing solutions that drive benefits for businesses and consumers. Demonstrates expertise in guiding initiatives to achieve aggressive goals while displaying high creativity and strong analytics to ensure the successful delivery of key business objectives.

My Technical Skills

Digital Advertising

I excel at strategizing and executing pay-per-click (PPC), programmatic display & video, YouTube, and social media advertising on a variety of demand side and self-service platforms.

Data Analysis & Reporting

As an analytical thinker, I focus on data-driven problem solving rather than gut feeling. I avoid "I feel" statements and focus rather on the narratives derived from data.

Search Engine Optimization (SEO)

Local, on-page, off-page, and technical, I've positioning businesses to be easily found through best search engine optimization (SEO) practices.

Content Marketing

From copywriting and editing to social media marketing (SMM), I have extensive experience with both paid and organic content marketing strategies and tactics including usage of generative AI tools.

Web UX & UI

I have spent hundreds of hours developing websites and landing pages in a variety of content management systems (CMS) for better user experiences.

Email Marketing

Working with customer relationship management (CRM) software, I've executed email automation, content delivery, and customer retention tactics via email and SMS.

Communications

I've provided internal & external communication assets and strategies as well as intranet development, public relations, and online reputation management for my employers and clients.

Small Business Consulting

I've helped small businesses grow their online presence with personalized marketing recommendations, strategic plans and execution with tangible results.

Account Management

Part of my communication skills includes the ability to work directly with clients and customers for better experiences, solutions, retention, and recovery.

My Education

Grand Canyon University, 2018

Business, Management, Marketing, & Related Support Services

Focus Leadership Institute, 2014

Leadership, Interpersonal Workplace Behavior, Conflict Resolution, & Personality Testing

My Work Experience

Please connect with me on LinkedIn for work history and recommendations

My Training & Certifications