Pinterest Ads Optimization
By restructuring targeting toward intent-based discovery, I was able to drive stronger engagement and lower acquisition costs, proving that Pinterest can operate as both a discovery and conversion channel when structured strategically.
Objective
Improve efficiency and conversion volume in a Pinterest campaign focused on driving on-site actions
Approach
After analyzing baseline performance in the existing ad group, I developed a new ad group structure that leaned on targeted intent, pairing more focused search-style keywords with refined creative alignment. This allowed the campaign to match users further down the discovery funnel without sacrificing reach.
Results
- +180% increase in total results
- 15% improvement in cost per result
- 130% increase in impressions with stable CPM
- Higher outbound click engagement