How To Build Domain Authority
Domain authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine results pages (SERPs).
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How To Exclude App Placements From Display Campaigns In Google Ads [Updated August 2024]
Recently, with the update to the Google Ads interface, I’ve been asking myself, “Where the heck did they move that too?” I’ve been finding a lot of outdated info on… Read More »How To Exclude App Placements From Display Campaigns In Google Ads [Updated August 2024]
Leveraging Social Media for Small Business Growth
In today’s digital world, social media isn’t just a place to share memes and vacation pics. For small businesses, it’s a powerful tool for growth, but only if you’re keeping… Read More »Leveraging Social Media for Small Business Growth
Best Practices in Paid Search Advertising
Pay-per-click (PPC) advertising is a popular and effective way to drive traffic to your company’s website and generate leads and sales. However, with the increasing competition and rising costs, it’s… Read More »Best Practices in Paid Search Advertising
What are the fundamentals of digital marketing for small businesses?
DIY digital marketing is possible and the low barrier to entry makes it something that just about anyone can do given enough time and resources. However, there are some considerations… Read More »What are the fundamentals of digital marketing for small businesses?
An Execution of Generative AI in Marketing (One Year Later)
Either fuel for laziness or a tool for expansion. Leveraging generative AI in marketing can’t be avoided if agencies and departments wish to stay relevant in the coming years. When… Read More »An Execution of Generative AI in Marketing (One Year Later)
How to gain access to a lost Facebook page
This process is tedious and Meta Support doesn’t make it easy. However, with the necessary documents and patience, you can request and successfully gain access to a lost Facebook page.… Read More »How to gain access to a lost Facebook page
What is Kanban and How Does it Work?
Kanban is a visual workflow management system that provides teams with a structured approach to managing their work. By following Kanban principles and practices, teams can improve productivity, collaboration, and… Read More »What is Kanban and How Does it Work?
Can You Trust Your Digital Marketing Agency?
If your digital marketing agency is reporting on metrics that are frequently changing or date ranges for long-term strategies like search engine optimization are constantly in flux, then no, you… Read More »Can You Trust Your Digital Marketing Agency?
is WP Engine Worth It?
I’m not a developer by any stretch of the imagination. Like many marketers, I can manipulate HTML & CSS enough to be dangerous but rarely am I ever building anything… Read More »is WP Engine Worth It?