Blog
Notes on marketing that has to pay for itself
Paid media, SEO, analytics and practical AI for small businesses, written from the work.
-
Google Ads Targeting in 2026: Audiences Are the New Keywords
I recently rebuilt a Google Ads account from the ground up around audience targeting and smart bidding. Here’s the framework I used and what…
-
Why Actual AI Execution Matters More Than Talk
The real divide in AI isn’t between believers and skeptics. It’s between the people theorizing about it and the ones quietly executing. Here’s where…
-
What are the differences between SEO, AIO, & GEO
If you’ve been in the SEO game for more than a few years, you’ve witnessed countless algorithm updates, ranking factor shifts, and industry pivots.…
-
SEO Evolution & “Ranking” for LLMs
The SEO landscape is undergoing its most significant transformation since Google’s algorithm updates began reshaping search in the early 2000s. With the rise of…
-
How To Build Domain Authority
Domain authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine…
-
![How To Exclude App Placements From Display Campaigns In Google Ads [Updated August 2024]](https://aleckirby.com/wp-content/uploads/2024/08/Screenshot-2024-08-12-085351.png)
How To Exclude App Placements From Display Campaigns In Google Ads [Updated August 2024]
Recently, with the update to the Google Ads interface, I’ve been asking myself, “Where the heck did they move that too?” I’ve been finding…
-
Best Practices in Paid Search Advertising
Pay-per-click (PPC) advertising is a popular and effective way to drive traffic to your company’s website and generate leads and sales. However, with the…
-
What are the fundamentals of digital marketing for small businesses?
DIY digital marketing is possible and the low barrier to entry makes it something that just about anyone can do given enough time and…
-
An Execution of Generative AI in Marketing (One Year Later)
Either fuel for laziness or a tool for expansion. Leveraging generative AI in marketing can’t be avoided if agencies and departments wish to stay…
If this sounds like what you’ve been looking for
Email me what you’re working on. I reply within one business day.