Digital Marketing Portfolio
by Alec Kirby
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Increased clicks & conversions with same budget on search campaigns
A client had an issue with multiple search campaigns not performing to industry standards so they hired me to come in and optimize their account for higher performance.
Within 30 days, I was able to increase their click-through rate by 8.01% and conversion rate by 4.36% while simultaneously dropping their average cost/conversion by $46.20. This led to an additional 72 leads being generated with the same budget as months prior.
Website Performance Optimizations
In preparation for Google’s search algorithm update, I made specific performance optimizations to a client’s WordPress site.
Though the site structure was already getting a strong grade, I was also able to boost the site performance exponentially to get a much stronger grade in all primary performance metrics. This resulted in a faster, higher-performing website for my client. This also had a positive result on their SEO standings.
Built a Responsive WordPress Website
A client wanted to increase the discoverability and ease of use on their website. So they hired me to build them one
Through a full site redesign, I was able to increase average SEO visibility by 147% and organic site traffic by 125% within six months of the site launch. You can view the site HERE.
Increased conversions through Facebook advertising
A client wanted to increase conversion volume through their Facebook advertising.
Making adjustments to their campaigns for smarter targeting decreased their average cost per lead by 15.4% while increasing their reach by 63%. No new ad creative was provided and the budget remained relatively the same.
Increased organic search engine rankings
A client wanted to increase their domain authority and overall rank across search engines without having to add new content.
Along with getting the site correctly indexed, I was able to make various on-page search engine optimizations for easier readability and a better user experience. Because of this, the site rank improved exponentially within six months.
Optimized search campaigns for nationwide franchise
A franchise with over 100 locations nationwide needed a better pay-per-click program to offer their operators. The goal was to maximize conversion volume within each franchise owner’s budget restraints.
Within six months, I was able to build and optimize a pay-per-click campaigns package that delivered leads at a lower cost and a higher conversion rate than marketing agencies hired in the past.
Generated More Organic Social Impressions & Clicks Through Content Marketing
A client wanted me to improve the amount of traffic generated from their company’s LinkedIn page.
I was able to increase their organic impressions and clicks over time as I helped build and schedule holistic social media content for their company.
Conducted a Comprehensive Online Survey For Brand Sentiment Analysis
To better gauge a brand’s reputation in their local community, a company hired me to conduct a city-wide survey of their perceived sentiment.
Through an extensive online questionnaire, I was able to deliver a data-driven report of their company standings within their city and how they were perceived. This aided them in building new advertising messaging to address consumer concerns as well as capitalize on some of their competitive advantages.
Increased email Newsletter open rate and click-through rate
While optimizing email newsletter CTAs, I also tested various subject lines to increase open rates for a local business.
Delivered Marketing Emails with Record-High Open Rates
For the better part of the year, I tested various subject lines to maximize the open rate for a monthly newsletter. Though it was always above industry averages, I kept pushing until I hit a new record-high open rate for the company.
Leadership - Agency in Colorado
I had the privilege to grow and oversee a team of 10 truly remarkable individuals in the digital, social, and web development disciplines. Together as a team, we executed all digital and web-related advertising and marketing products for an advertising agency in Colorado.