Using a data aggregator, I was able to blend various data sources together to give an e-commerce company better insight into their monthly and quarterly sales, site visitors, and value of their customers over time. I also used the base data to build out a moving forecast based on sales growth insights.

A client wanted to increase the discoverability and ease of use on their website. So they hired me to build them one Through a full site redesign, I was able to increase average SEO visibility by 147% and organic site traffic by 125% within six months of site launch.

I built a responsive WordPress site for a local beauty salon in Colorado Springs, Colorado

Developed a responsive WordPress site using Elementor for a local non-profit organization

An influential speaker and author needed an interactive dashboard that could give her insight into what sources were driving website traffic and conversions. I was able to pull this information in, blend it, and use custom calculated metrics alongside her Google Analytics property to give her the insight she needed to make better business decisions.

Captured Drone Footage to be used for Yard Management

To better gauge a brand’s reputation in their local community, a company hired me to conduct a city-wide survey of their perceived sentiment. Through an extensive online questionnaire, I was able to deliver a data-driven report of their company standings within their city and how they were perceived. This aided them in building new advertising messaging to address consumer concerns as well as capitalize on some of their competitive advantages.

For the better part of the year, I tested various subject lines to maximize the open rate for a monthly newsletter. Though it was always above industry averages, I kept pushing until I hit a new record-high open rate for the company.

A client wanted me to improve the amount of traffic generated from their company’s LinkedIn page. I was able to increase their organic impressions and clicks over time as I helped build and schedule holistic social media content for their company.

After adjusting target audiences and leveraging 1st part data, I was able to improve engagement of a paid social campaign by 16%

A client had an issue with multiple search campaigns not performing to industry standards so they hired me to come in and optimize their Google Ads account for higher performance. Within 30 days, I was able to increase their click-through rate by 8.01% and conversion rate by 4.36% while simultaneously dropping their average cost/conversion by $46.20. This led to an additional 72 leads being generated with the same budget as months prior.

A privately held higher education institution wanted to increase conversion volume through their Facebook advertising.  Making adjustments to their campaigns for smarter targeting decreased their average cost per lead by 15.4% while increasing their reach by 63%. No new ad creative was provided and the budget remained relatively the same.  

While optimizing email newsletter CTAs, I also tested various subject lines to increase open rates for a local business.

A client wanted to increase their domain authority and overall rank across search engines without having to add new content.  Along with getting the site correctly indexed, I was able to make various on-page search engine optimizations for easier readability and a better user experience. Because of this, the site rank improved exponentially within six months. 

Through the usage of image and database optimization, leveraging a content delivery network (CDN), and installing a page caching plugin, I significantly improved the initial load time of a WordPress website.

A local attraction needed more ticket sales. After adjusting their budgets and targeting other local destinations, I was able to add in ticket sale tracking as well as optimizing their ticket sales to increase ROAS to 11x and increasing conversion value by 17%

I had the privilege to grow and oversee a team of 10 truly remarkable individuals in the digital, social, and web development disciplines. Together as a team, we executed all digital and web-related advertising and marketing products for an advertising agency in Colorado.

A franchise organization with over 100 locations nationwide needed a better pay-per-click program to offer their operators. The goal was to maximize conversion volume within each franchise owner’s budget restraints. Within six months, I was able to build and optimize a pay-per-click campaigns package that delivered leads at a lower cost and a higher conversion rate than marketing agencies hired in the past. 

In preparation for Google’s search algorithm update, I made specific performance optimizations to a client’s WordPress site. Though the site structure was already getting a strong grade, I was also able to boost the site performance exponentially to get a much stronger grade in all primary performance metrics. This resulted in a faster, higher-performing website for my client. This also had a positive result on their SEO standings.