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Digital Marketing Professional

Driving Growth Through Data-Driven Strategy

Motivated and results-oriented marketing manager with 10+ years of experience driving operational growth, strengthening brand reputation, and deepening stakeholder engagement across consumer industries.

Alec Kirby
Years of Experience
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Completed Projects
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What Drives Me

Core Values

Student Mentality

I don't claim to know everything. I commit myself to continual learning and seeking advice from those with different backgrounds and more experience than myself.

Servant Leadership

Strong leaders serve their subordinates as well as their customers equally. Regardless of title, income, or status, a good leader serves their team

Critical Thinking

Asking informed questions to better understand problems allows tasks to consume less time and significantly increases the quality of the deliverable.

Teamwork

Collaboration, communication, and interpersonal workplace skills are all part of my teamwork abilities that I continue to grow and develop.

Communication

Active listening allows me to listen first, speak second which usually results in properly aligned expectations and less confusion later on.

Faith & Family

In a pursuit for absolute truth, I have become increasingly convinced in the power of the gospel. My faith and family are the foundation from which everything else flows.

Joshua 24:15

Expertise

Technical Ability

Comprehensive skills across the digital marketing landscape

• Digital Advertising

Strategizing and executing PPC, programmatic display & video, YouTube, and social media advertising on various DSPs and self-service platforms.

• Analysis & Reporting

Focus on data-driven problem solving rather than gut feeling. Avoid “I feel” statements and focus on narratives derived from data.

• Search Engine Optimization

Positioning businesses to be easily found through best SEO/AIO/GEO practices, local, on-page, off-page, and technical.

• Content Marketing

Strategically leverage generative AI tools for content ideation, creation, and optimization while maintaining brand voice and quality standards.

• Web UX/UI

Spent hundreds of hours developing websites and landing pages in various CMS platforms for better user experiences.

• AI Integration & Automation

Leverage artificial intelligence tools to enhance marketing efficiency, content creation, data analysis, and campaign optimization.

Client Feedback

What People Say

Testimonials from colleagues and clients I’ve worked with

I was lucky enough to work with Alec as my manager and can wholeheartedly recommend his skills as a leader and partner in a team. Alec worked hard to ensure that everyone had the ability and support to do their jobs, and did it in...-

I was lucky enough to work with Alec as my manager and can wholeheartedly recommend his skills as a leader and partner in a team. Alec worked hard to ensure that everyone had the ability and support to do their jobs, and did it in a way that inspired the team to work harder and smarter. He would be an incredible asset as a team member or leader in any organization, though his technical skills are incredible as well!

Jessica M.

I know Alec as a boss and mentor.As my manager for 2 years, Alec show patience, kindness, and a deep knowledge of digital marketing. His strategic thinking and understanding of a wide array of digital tools brought a new life to our department.As my mentor,...-

I know Alec as a boss and mentor.

As my manager for 2 years, Alec show patience, kindness, and a deep knowledge of digital marketing. His strategic thinking and understanding of a wide array of digital tools brought a new life to our department.

As my mentor, he helped me grow and reach my potential. By being a great example of a man and marketing professional, Alec encouraged me to become a better version of myself and excel in the marketing industry.

I would not be the marketer I am today without Alec! I would recommend to anyone who who is seeking an expert who will guide you through the complex marketing world and will make complex strategies easy to understand and contribute to.

Nick H.

I had the pleasure to work under Alec as our digital and web team manager at AdPro. Alec consistently showed a calm demeanor and was able to balance a ton of requests coming into our team with grace and a positive attitude. Delegating, managing projects,...-

I had the pleasure to work under Alec as our digital and web team manager at AdPro. Alec consistently showed a calm demeanor and was able to balance a ton of requests coming into our team with grace and a positive attitude. Delegating, managing projects, the team, and showing a strong sense of where to shift projects and team effort when necessary and needed. He really worked to help improve our planning to development pipeline. Getting developer feedback along the way.

He also went the extra mile to support our web team in many ways. Fielding interoffice communications from other teams and even going the extra mile by sometimes building sites to help lighten our pipeline. Especially if full effort was already being given by the team members elsewhere.

I would definitely enjoy working with Alec again if I ever get the chance. With his digital marketing knowledge for the digital team and his continual support for our web dev team.

Marcus N.

Alec was one of the best people I’ve worked under in my career. He has a great perspective when it comes to work/life balance and has new ideas and methods that encourage great team relationships that are consistent with modern day business practices. I am...-

Alec was one of the best people I’ve worked under in my career. He has a great perspective when it comes to work/life balance and has new ideas and methods that encourage great team relationships that are consistent with modern day business practices. I am grateful for Alec and what he did for me as an individual as well as the team I was a part of. I would definitely recommend Alec for leadership roles! Your employees will thank you and appreciate their leaders/management.

Courtney K.

Alec is an incredibly knowledgeable strategist. He can advise on nearly everything and if he doesn’t know, he will surely find out! His skill set is vast and his hunger to learn is hard to come by. Alec is fantastic to work with, highly responsive,...-

Alec is an incredibly knowledgeable strategist. He can advise on nearly everything and if he doesn’t know, he will surely find out! His skill set is vast and his hunger to learn is hard to come by. Alec is fantastic to work with, highly responsive, incredibly motivated and a dilligent team player. I would highly recommend him!

Sommer G.

I had the pleasure of working with Alec at Boecore, where he demonstrated exceptional expertise and creativity as a Digital Marketing and Communication professional. Alec played a pivotal role in transforming our digital presence, starting with a complete overhaul of our website. His innovative approach...-

I had the pleasure of working with Alec at Boecore, where he demonstrated exceptional expertise and creativity as a Digital Marketing and Communication professional. Alec played a pivotal role in transforming our digital presence, starting with a complete overhaul of our website. His innovative approach not only modernized our website's aesthetics but also significantly improved its functionality and user experience.

Alec's talents shone brightly in the realm of social media. He skillfully developed and executed a comprehensive social media campaign that significantly increased our engagement metrics. His strategies were not only effective but also creatively tailored to resonate with our target audience, reflecting his deep understanding of digital marketing dynamics.

Beyond his external communication skills, Alec made a remarkable impact internally. His contributions to internal communication products and symposium materials were both innovative and professional. He had a unique ability to present complex information in an accessible and engaging manner, which greatly enhanced our internal knowledge sharing and team cohesion.

Alec's combination of technical skills, creative vision, and strategic thinking made him an invaluable asset to our team at Boecore. Any organization would be fortunate to have him as part of their team, and I wholeheartedly recommend him for any future endeavors in digital marketing and communication.

Stephani R.

Alec is a true pioneer and problem solver. He’s at his best when situations are ambiguous with little guidance. We’ve worked together on multiple occasions and I can ALWAYS count on him to be a top-notch creative as well as a process-driven professional. He’s a...-

Alec is a true pioneer and problem solver. He’s at his best when situations are ambiguous with little guidance. We’ve worked together on multiple occasions and I can ALWAYS count on him to be a top-notch creative as well as a process-driven professional. He’s a unique, left-right brained marketing specialist of incredible talent. He is among the few that I would always consider for my Marketing Dream Team.

Brett A.

Alec is positive, open to taking on new challenges, and always producing professional clean marketing materials that have supported the company's employee experience and now our innovation and business initiatives. Alec, is a forever learner and puts attention to quality in everything he does!

Alec is positive, open to taking on new challenges, and always producing professional clean marketing materials that have supported the company's employee experience and now our innovation and business initiatives. Alec, is a forever learner and puts attention to quality in everything he does!

Connie B.

Alec has advanced, in-depth knowledge of Search Engine Marketing across multiple industries. He's a Google Ads wizard and watches his KPIs like a hawk. 100% recommended!

Alec has advanced, in-depth knowledge of Search Engine Marketing across multiple industries. He's a Google Ads wizard and watches his KPIs like a hawk. 100% recommended!

Chase B.

Alec has reliable knowledge on SEM strategies and pay per click campaigns. Anytime I have questions about Google, he is right there to answer them. In addition to being a talented member of our team, Alec has also displayed genuine character and I find working...-

Alec has reliable knowledge on SEM strategies and pay per click campaigns. Anytime I have questions about Google, he is right there to answer them. In addition to being a talented member of our team, Alec has also displayed genuine character and I find working with him to be refreshing and exciting. Highly recommend his services.

Nicola R.

Let's Work Together

Ready to take your digital marketing to the next level? Let’s discuss how I can help drive growth for your business.