Motivated and results-oriented marketing manager with 10+ years of experience driving operational growth, strengthening brand reputation, and deepening stakeholder engagement across consumer industries. Highly skilled in managing creative omnichannel campaigns, driving organizational change, and optimizing operations by developing emerging marketing solutions that drive benefits for businesses and consumers. Demonstrates expertise in guiding initiatives to achieve aggressive goals while displaying high creativity and strong analytics to ensure the successful delivery of key business objectives.
In the early stages of my career, I was encouraged to develop a student mentality. In my years of practice, I have preserved this mentality as it promotes adept learning, humility, and curiosity for knowledge. I don’t claim to know everything. I do, however, commit myself to continual learning and seeking advice from those with a different background and/or more experience than myself.
Through personal experience, I have seen leading by example as a highly respectable management style. I firmly believe that strong leaders are the ones who serve their subordinates as well as their customers equally. Regardless of title, income, or status, a good leader serves their team. This is why servant leadership is so important to me.
Asking informed questions to better understand problems allows tasks to consume considerably less time and significantly increases the quality of the deliverable. Along with productivity, general problem-solving is part of my self-starting personality and aids me in finding long-term solutions to even the smallest of problems. Studying Lean methodologies such as Kanban has also aided me in optimizing the people, resources, effort, and energy of my department.
Playing soccer for 9 years throughout elementary, junior high, and high school really helped develop my understanding of teamwork. From a young age, I observed what it meant to have a common goal with my teammates. This skill was further refined in my 6 years of college as I participated in dozens of group projects, presentations, and assignments. Collaboration, communication, and interpersonal workplace skills are all part of my teamwork abilities that I continue to grow and develop.
As a communications specialist, this was a soft skill I had to put into practice very early. Writing, negotiation, persuasion, and presentation skills are all important. One skill that stands out from the rest in this category is active listening. Since much of workplace conflict is a result of poor communication, practicing active listening allows me to listen first, speak second which usually results in properly aligned expectations and less confusion later on.
I excel at strategizing and executing pay-per-click (PPC), programmatic display & video, YouTube, and social media advertising on a variety of demand side (DSPs) and self-service platforms.
As an analytical thinker, I focus on data-driven problem solving rather than gut feeling. I avoid "I feel" statements and focus rather on the narratives derived from data.
Local, on-page, off-page, and technical, I've positioning businesses to be easily found through best search engine optimization (SEO/AIO/GEO) practices.
From copywriting and editing to social media marketing (SMM), I strategically leverage generative AI tools for content ideation, creation, and optimization while maintaining brand voice and quality standards.
I have spent hundreds of hours developing websites and landing pages in a variety of content management systems (CMS) for better user experiences.
Working with customer relationship management (CRM) software, I've executed email automation, content delivery, and customer retention tactics via email and SMS.
I leverage artificial intelligence tools and platforms to enhance marketing efficiency, content creation, data analysis, and campaign optimization. From prompt engineering with large language models to implementing AI-driven automation workflows, I stay current with emerging AI technologies to deliver innovative solutions that scale operations and improve outcomes.
I've provided internal & external communication assets and strategies as well as intranet development, public relations, and online reputation management for my employers and clients.
I've helped small businesses grow their online presence with personalized marketing recommendations, strategic plans and execution with tangible results.
Part of my communication skills includes the ability to work directly with clients and customers for better experiences, solutions, retention, and recovery.
Grand Canyon University, 2018
Business, Management, Marketing, & Related Support Services
California State University, Fullerton, 2017
Business Marketing
Cypress Community College, 2015
Business, Management, Marketing, & Related Support Services
Focus Leadership Institute, 2014
Leadership, Interpersonal Workplace Behavior, Conflict Resolution, & Personality Testing
Please connect with me on LinkedIn for work history
I was lucky enough to work with Alec as my manager and can wholeheartedly recommend his skills as a leader and partner in a team. Alec worked hard to ensure that everyone had the ability and support to do their jobs, and did it in a way that inspired the team to work harder and smarter. He would be an incredible asset as a team member or leader in any organization, though his technical skills are incredible as well!
Jessica M.
I know Alec as a boss and mentor.
As my manager for 2 years, Alec show patience, kindness, and a deep knowledge of digital marketing. His strategic thinking and understanding of a wide array of digital tools brought a new life to our department.
As my mentor, he helped me grow and reach my potential. By being a great example of a man and marketing professional, Alec encouraged me to become a better version of myself and excel in the marketing industry.
I would not be the marketer I am today without Alec! I would recommend to anyone who who is seeking an expert who will guide you through the complex marketing world and will make complex strategies easy to understand and contribute to.
Nick H.
I had the pleasure to work under Alec as our digital and web team manager at AdPro. Alec consistently showed a calm demeanor and was able to balance a ton of requests coming into our team with grace and a positive attitude. Delegating, managing projects, the team, and showing a strong sense of where to shift projects and team effort when necessary and needed. He really worked to help improve our planning to development pipeline. Getting developer feedback along the way.
He also went the extra mile to support our web team in many ways. Fielding interoffice communications from other teams and even going the extra mile by sometimes building sites to help lighten our pipeline. Especially if full effort was already being given by the team members elsewhere.
I would definitely enjoy working with Alec again if I ever get the chance. With his digital marketing knowledge for the digital team and his continual support for our web dev team.
Marcus N.
Alec was one of the best people I’ve worked under in my career. He has a great perspective when it comes to work/life balance and has new ideas and methods that encourage great team relationships that are consistent with modern day business practices. I am grateful for Alec and what he did for me as an individual as well as the team I was a part of. I would definitely recommend Alec for leadership roles! Your employees will thank you and appreciate their leaders/management.
Courtney K.
Alec is an incredibly knowledgeable strategist. He can advise on nearly everything and if he doesn’t know, he will surely find out! His skill set is vast and his hunger to learn is hard to come by. Alec is fantastic to work with, highly responsive, incredibly motivated and a dilligent team player. I would highly recommend him!
Sommer G.
I had the pleasure of working with Alec at Boecore, where he demonstrated exceptional expertise and creativity as a Digital Marketing and Communication professional. Alec played a pivotal role in transforming our digital presence, starting with a complete overhaul of our website. His innovative approach not only modernized our website's aesthetics but also significantly improved its functionality and user experience.
Alec's talents shone brightly in the realm of social media. He skillfully developed and executed a comprehensive social media campaign that significantly increased our engagement metrics. His strategies were not only effective but also creatively tailored to resonate with our target audience, reflecting his deep understanding of digital marketing dynamics.
Beyond his external communication skills, Alec made a remarkable impact internally. His contributions to internal communication products and symposium materials were both innovative and professional. He had a unique ability to present complex information in an accessible and engaging manner, which greatly enhanced our internal knowledge sharing and team cohesion.
Alec's combination of technical skills, creative vision, and strategic thinking made him an invaluable asset to our team at Boecore. Any organization would be fortunate to have him as part of their team, and I wholeheartedly recommend him for any future endeavors in digital marketing and communication.
Stephani R.
Alec is a true pioneer and problem solver. He’s at his best when situations are ambiguous with little guidance. We’ve worked together on multiple occasions and I can ALWAYS count on him to be a top-notch creative as well as a process-driven professional. He’s a unique, left-right brained marketing specialist of incredible talent. He is among the few that I would always consider for my Marketing Dream Team.
Brett A.
Alec is positive, open to taking on new challenges, and always producing professional clean marketing materials that have supported the company's employee experience and now our innovation and business initiatives. Alec, is a forever learner and puts attention to quality in everything he does!
Connie B.
Alec has advanced, in-depth knowledge of Search Engine Marketing across multiple industries. He's a Google Ads wizard and watches his KPIs like a hawk. 100% recommended!
Chase B.
Alec has reliable knowledge on SEM strategies and pay per click campaigns. Anytime I have questions about Google, he is right there to answer them. In addition to being a talented member of our team, Alec has also displayed genuine character and I find working with him to be refreshing and exciting. Highly recommend his services.
Nicola R.