A franchise organization with over 100 locations nationwide needed a better pay-per-click program to offer its operators. The goal was to maximize conversion volume within each franchise owner’s budget.
Within six months, I built and optimized a pay-per-click campaign package that delivered leads at a lower cost and a higher conversion rate than the marketing agencies they had hired before.
Tools: Google Ads, Microsoft Ads, Google Keyword Planner, Semrush
By restructuring targeting toward intent-based discovery, I drove stronger engagement and lower acquisition costs, proving that Pinterest can work as…
A local attraction needed more ticket sales. After adjusting their budgets and targeting other local destinations, I added ticket sale…
Using a data aggregator, I blended several data sources to give an e-commerce company better insight into monthly and quarterly…
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