Blog
Notes on marketing that has to pay for itself
Paid media, SEO, analytics and practical AI for small businesses, written from the work.
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What is Kanban and How Does it Work?
Kanban is a visual workflow management system that provides teams with a structured approach to managing their work. By following Kanban principles and practices,…
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Can You Trust Your Digital Marketing Agency?
If your digital marketing agency is reporting on metrics that are frequently changing or date ranges for long-term strategies like search engine optimization are…
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is WP Engine Worth It?
I’m not a developer by any stretch of the imagination. Like many marketers, I can manipulate HTML & CSS enough to be dangerous but…
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Marketing On A Limited Budget
We all operate on limited resources. Whether that’s time, money, labor, access to information, experience, etc. There is always something we are missing when…
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Scared of Marketing Automation?
It was 2019, I found myself sitting in a large audience listening to the speakers at the search marketing expo in San Jose, California.…
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The Pros & Cons of Performance Max
So you’re out of time and can’t afford to hire an advertising specialist or marketing agency. But Black Friday and Cyber Monday are just…
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Google Ads Discontinue Similar Audiences Starting May 2023
Update (October 2026): Similar Audiences were retired in August 2023, so the steps below are historical. For how I build Google Ads targeting now,…
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