Google Ads Targeting in 2026: Audiences Are the New Keywords
I recently rebuilt a Google Ads account from the ground up around audience targeting and smart bidding. Here’s the framework I used and what the early data says.
Google Ads
How To Exclude App Placements From Display Campaigns In Google Ads [Updated August 2024]
Recently, with the update to the Google Ads interface, I’ve been asking myself, “Where the heck did they move that too?” I’ve been finding a lot of outdated info on… Read More »How To Exclude App Placements From Display Campaigns In Google Ads [Updated August 2024]
Best Practices in Paid Search Advertising
Pay-per-click (PPC) advertising is a popular and effective way to drive traffic to your company’s website and generate leads and sales. However, with the increasing competition and rising costs, it’s… Read More »Best Practices in Paid Search Advertising
Scared of Marketing Automation?
It was 2019, I found myself sitting in a large audience listening to the speakers at the search marketing expo in San Jose, California. They were going on about the… Read More »Scared of Marketing Automation?
The Pros & Cons of Performance Max
So you’re out of time and can’t afford to hire an advertising specialist or marketing agency. But Black Friday and Cyber Monday are just around the corner and you want… Read More »The Pros & Cons of Performance Max
Google Ads Discontinue Similar Audiences Starting May 2023
If you use Google Ads with any sort of regularity, you may be familiar with this in the audiences manager tab. Well, that’s changing. Starting in May of 2023 Google… Read More »Google Ads Discontinue Similar Audiences Starting May 2023