Audience Targeting

Google Ads Targeting in 2026: Audiences Are the New Keywords

Alec Kirby
Business Marketing, Digital Marketing, Search Engine Marketing

I recently rebuilt a Google Ads account from the ground up around audience targeting and smart bidding. Here’s the framework I used and what the early data says.

Google Ads Discontinue Similar Audiences Starting May 2023

Alec Kirby
Search Engine Marketing

If you use Google Ads with any sort of regularity, you may be familiar with this in the audiences manager tab. Well, that’s changing. Starting in May of 2023 Google… Read More »Google Ads Discontinue Similar Audiences Starting May 2023